The documentary ‘Air’ on Prime Video takes us behind the scenes and focuses on the time and effort it takes to negotiate a contract as significant as the one Nike inked with Michael Jordan when they created the Air Jordan shoe brand. It was a significant step for the business, which had been considering closing its basketball sector because it was no longer able to compete with Converse and Adidas. It was also a significant choice for Jordan, who received a cut of the proceeds from the sale of the footwear, which currently bring in millions of dollars each.
While a number of Nike officials committed themselves to doing whatever was necessary to seal the agreement, Deloris Jordan was essential to its success. She was confident that her son would achieve great success, and she wanted to help him financially as well. She protected her son’s future with her commercial savvy, turning him into one of the richest athletes in the world. Here’s all you need to know if you’re wondering how her wealth stacks up against that of her kid.
How Does Deloris Jordan Make Her Money?
Deloris Jordan toiled at regular jobs to support her family before her son became the great celebrity he is today. She has worked as a bank teller and attended vocational schools in Alabama and New York. Michael eventually made a big splash in the world of basketball, which also altered the path of his mother’s life.
After her son’s accomplishments, Deloris committed herself to philanthropy. The Michael Jordan Foundation was established by her and Michael to support underprivileged kids. In honour of her late husband, Deloris founded the James R. Jordan Foundation when it was eventually disbanded. In 1996, she collaborated with the Chicago Bulls to build a youth centre as another way to honour James.
The James R. Jordan Boys & Girls Club and Family Life Centre was founded by her in 1997. She has also started a number of projects, including the Reading Together Programme, the Time Out Summer Camp, and the A-Team Scholars programme. In Nairobi, Kenya, she founded, chairs, and leads the Kenya Women and Children’s Wellness Centre.
Michael Jordan introduced the Dear Deloris shoe in 2021 as a part of the Jordan line to recognise the influence his mother had on the development of his life and profession. It is unknown if this tribute will earn Jordan the same royalties that he does from the Air Jordan sneaker business. In addition, Deloris represents the University of North Carolina School of Social Work on the board of the Jordan Institute for Families. She also wrote books that were New York Times bestsellers.
In addition to taking care of his financial needs, Deloris Jordan dedicated herself to developing her son into a successful basketball player. Deloris has moved to charity and keeps busy with the several organisations, programmes, and initiatives she started or joined as a result of Michael Jordan’s enormous wealth. We think that Deloris will never go without anything because she is the mother of the wealthiest basketball star in history. They have a good relationship, and her son has always given his mother credit for his success.
But Deloris has also accumulated a respectable amount of fortune. She has written a number of children’s books, some of which she co-wrote with Roslyn, her youngest child. Family First: Winning the Parenting Game, Salt in His Shoes, Michael’s Golden Rules, Dream Big, and Did I Tell You I Love You Today? are just a few of the books published under her name. Her books have frequently appeared on lists of New York Times bestsellers. Given Deloris’s standing, we assume she secured a favourable book deal for herself, and given that millions of copies have been sold, the royalties must also appear to be satisfactory. Given that the foundations and organisations are non-profits and that Deloris Jordan’s books are her main source of income, we estimate her net worth to be at least $5 million.
