The new CEO of Twitter has been named as Linda Yaccarino. Elon Musk disclosed on May 11th that he had selected a manager to oversee the social media network that he had acquired in October of last year. The new CEO’s name was officially announced one day later.
Just hours before being named the new CEO of Twitter, Yaccarino, the former head of advertising at NBCUniversal, left the organisation. She has been working in the field for more than three days. We examine Yaccarino’s current net worth and past earnings as she prepares to begin a new and significant role in her profession.
Linda Yaccarino Net Worth
According to numerous reports, Linda Yaccarino will be valued over $32 million in May 2023. However, according to some sources, the worth is only about $10 million. Yaccarino’s wealth would range from $10 million to $32 million in either case. She reportedly earned $4 million year working for NBC Universal as an advertising executive.
Yaccarino is a Penn State alumnus. She began her professional life in 1992 with Turner Entertainment, where she later rose to the position of Executive Vice President and Chief Operating Officer for Advertising Sales, Marketing, and Acquisitions.
Career with NBCUniversal
In November 2011, Yaccarino departed Turner Entertainment to become the President, Cable Entertainment & Digital Advertising Sales at NBCUniversal. She received a promotion to Chairman of Advertising & Client Partnerships the following year. She was appointed Chairman of Global Advertising and Partnerships in October 2020.
Yaccarino achieved more than $100 billion in advertising sales while working for NBCUniversal, where she oversaw a team of about 2000 individuals. She also collaborated with Apple News, YouTube, Snapchat, and Twitter for advertising and was a key player in the development of NBCUniversal’s streaming service Peacock.
Yaccarino serves on the World Economic Forum’s steering group for the governors of the media, entertainment, and cultural industries. Additionally, she is the leader of the WEF task force on the future of work.
The executive has also collaborated with government organisations in the past. During Donald Trump’s presidency, she joined the President’s Council on Sports, Fitness, and Nutrition. She was also appointed to lead the nonprofit advertising organisation known as the Ad Council.
Appointment as Twitter CEO
Elon Musk announced in a tweet on May 12 that Yaccarino would become the next CEO of Twitter and its parent company X. While Musk continues to serve as executive chairman and chief technology officer and oversees product design and technology, she would be in charge of overseeing business operations.
“I’m pleased to welcome Linda Yaccarino to Twitter as its new CEO! I concentrate on product design and emerging technologies, whereas @LindaYacc will mostly focus on business operations. Looking forward to working with Linda to develop X, the all-encompassing app, on this platform,” Musk added.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Yaccarino joins Twitter at a time when the social media network is battling to retain its user base and preserve earnings as a result of the policy changes made following Musk’s takeover. The executive’s background in advertising, according to experts, may help Twitter boost its revenues once more.
“That would be the place to start if Twitter wanted to monetize more effectively than they have been, and Linda would be the best person to make that happen. She is exactly the kind of person I can see Elon Musk needing. She won’t be rolled over, according to Claire Atkinson of Business Insider.
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