When Olivia Bowser pitched her online mental wellness business, Liberate, on season 13 episode 9 of ‘Shark Tank,’ she hoped for a life-changing investment from the Sharks. Liberate, which focuses on several elements of mental health, gained popularity during the COVID-19 lockdown and assisted individuals in staying psychologically fit. We were interested enough by the brilliant concept to plan the service’s expansion. So, here’s what we discovered!
Liberate: Who Are They and What Do They Do?
Olivia Browser got a Bachelor’s Degree in Marketing from Syracuse University’s Martin J. Whitman School of Management. Olivia had a fantastic career before joining Liberate and has extensive experience in digital marketing. Olivia Browser worked for Foodstirs as a Marketing Unicorn and Brand Manager after interning at Macy’s and the Susan Magrino Agency.
Before founding Liberate in 2020, she performed numerous digital marketing positions at leading organizations such as Veestro, Fox Digital, and Rael. Olivia had always wanted to do something on her own, but it was during the COVID-19 lockdown in May 2020 that she had the idea for Liberate. Everyone was obliged to stay inside, and human interaction was severely limited. People were able to maintain their physical fitness through home workouts, and there were many online classes available for those who desired to improve their physical health.
However, the lack of mental health services had a substantial impact on people’s mental health. Olivia discovered that doing yoga and meditating helped her to achieve mental balance at this time. As a result, she started working on Liberate with the goal of improving communal mental wellness. It’s best defined as an online mental wellness and fitness gym that allows users to maintain their mental health from the comfort of their own homes.
Liberate is a one-of-a-kind online service that offers a variety of meditation, yoga, and mindfulness programs while also assisting in the development of resilience, confidence, and self-love. Olivia, who is a trained yoga and meditation instructor, hired a few other certified teachers and started offering live lessons on Zoom to her subscribers. Additionally, each lesson is made accessible for download, with the website publishing at least 4 to 5 new videos each week to accommodate most people’s busy schedules.
Liberate: Where Are They Now?
People embraced Liberate when it was released, and it was well accepted throughout the COVID-19 lockdown. Olivia was also able to leverage her digital marketing experience and talents to improve her service and broaden her consumer base. With Liberate providing a rare safe space and supportive community for healthy mental growth, word of mouth traveled quickly, and Olivia’s concept was covered in a number of well-known publications.
Liberate now provides tailored services based on whether the client is an individual or a business. While businesses must contact Olivia directly for more information, individuals can subscribe to the service for $19 per month or $99 per year on their website. Customers will also like the fact that each membership provides unlimited access to the platform’s existing 100+ classes, with new classes and programs being introduced on a regular basis.
