The ‘Glamorous’ series on Netflix introduces viewers to the industry of beauty goods and the businesses that produce them. The title refers to the business founded and controlled by former supermodel Madolyn Addison. When Madolyn chooses Marco Meija to be her second assistant, he is given the chance of a lifetime. Prior to this, Marco’s life had been routine and uninteresting. Although Marco is thrilled to work as a professional in the beauty industry, there are many obstacles and boundaries that Marco cannot pass.
In addition to serving as the assistant, Marco manages the business’ social media accounts and uploads updates on everything from new goods to images of Madolyn. He criticises a well-known influencer by the name of Waverly in the last episode, which gets him into plenty of difficulty. Does she actually represent a real influencer, and who is she? Let’s investigate. Spoilers follow.
Who is Waverly in Glamorous?
In the climactic episode, Waverly from “Glamorous” is referred to as her supporters fight Marco for disparaging her. Waverly and other beauty influencers received the Glamorous Pride palette when it was first released as part of a PR campaign. Waverly’s supporters, known as Riptide, decide to correct Marco after he makes a crude remark about her. They bombard his workplace with glitter bombs, and numerous messages asking Marco to retract his statements are posted in the comments on both his account and the business’ social media pages.
Waverly’s face is never shown to us in the show, but it’s obvious that she has a devoted fan base. Marco wants to make amends with them since he understands that being on the wrong side of Riptide is not a good thing. He finds Waverly with Ben’s assistance, but he is unable to meet her face to face because the place is overrun by her admirers. Waverly finally gets in touch with Marco. She begs him to forgive himself after forgiving him for his remarks. She approves of the entire situation’s resolution, but also demonstrates to Marco the importance of using his words carefully.
Is Waverly Based on a Real Influencer?
Jordon Nardino wrote the fictional series “Glamorous.” Even if Waverly and the entire cast of characters are made up, the events shown in the show are not entirely unbelievable. Influencers play a significant role in the beauty industry, which is depicted in a relatively realistic manner through the lives of the Glamorous employees. With their millions of followers, influencers have the capacity to make or break a business on social media, which is an essential tool. This is demonstrated in the finale when the Riptide attacks Marco after hearing him mention something unfavourable about their queen, Waverly.
People “fighting for the honour” of the influencers and celebrities they like happens rather frequently. People can argue openly on social media via tweets, DMs, and comments about a variety of topics. Many people are fiercely loyal to the fandom they are a part of and won’t listen to criticism of it. This commitment can go a bit too far at times and result in horrible outcomes.
In one instance, 400 people got into a fight at Berlin’s Alexanderplatz because of a social media rivalry between two German influencers. People showed out to support the person they were following, and when things got violent, the police had to step in. The police used tear gas to disperse the crowd after making several arrests. Throwing of rocks and the confiscation of multiple knives demonstrated how quickly things could have become worse.
While these kinds of physical fights may be relatively uncommon, fandoms are known to engage in online abuse and harassment, which is much more widespread. A beauty influencer named Ethan Peters faced backlash for his remarks regarding Doja Cat and XXXTentacion. September 5, 2020 marked Peters’ passing. When his family posted a statement on social media, they encountered hostility from the followers who thought Peters had harmed their heroes with his remarks. The family of Peters revealed that homophobic and violent memes had been created in response to his passing.
Things don’t go as far for Marco in “Glamorous.” Waverly’s followers have just directed abusive remarks and glitter bombs at him, but even those things are upsetting enough to make Marco fearful for his safety and the company’s future. This story arc focuses on influencer culture, how it affects the beauty business, and how quickly it can make someone’s situation worse, according to the show’s producer.