You Go Natural (YGN) is a pioneering company that has transformed the hair accessory market by offering cutting-edge options for those with textured hair. The goal of YGN, which was founded by Monique Little in 2016, is to meet the particular requirements of persons with curly, coily, and kinky hair types. The hair accessories from YGN are adaptable and ideal for a variety of users because they are made to accommodate various hair kinds and styles.
In Shark Tank episode 21 of season 14 she introduced her business. The range of colours, prints, and designs in YGN’s product line demonstrate the company’s dedication to inclusivity and diversity. The company’s commitment to offering options for people with textured hair has helped them establish a devoted following and gain reputation in the beauty sector. Our interest was peaked by such a fantastic offering, so we chose to monitor the business’ development. Here is what we discovered!
You Go Natural: Who Are They and What Do They Do?
In 2016, Monique Little started her business in her mother’s living room with just a sewing machine. Its growth from a modest operation in a living room to an 8,000 square foot production facility in East Dallas is evidence of the company’s unwavering dedication to quality and client satisfaction. The secret to YGN’s success is their capacity to design gorgeous and useful hair accessories that make styling and protecting textured hair simple and stylish.
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The chief executive of You Go Natural is Monique Little. She is the CEO and oversees a group of gifted people who are committed to revolutionising and advancing the haircare sector. Monique graduated from Rutgers University – Newark with a Bachelor of Arts in Business/Managerial Economics before founding her own business. She has been able to succeed as an entrepreneur because to her education and love of haircare.
Monique was selected for the DBJ 40 under 40 – 2022 class in honour of her accomplishments. This honour is given by the Dallas Business Journal to deserving young leaders in the neighbourhood. In addition, she was named to the Forbes Next 1000 list, which honours the best entrepreneurs and rising stars in America. You Go Natural’s success has been greatly aided by Monique’s vision and creativity. She started her firm in her mother’s living room, but with perseverance and vision, she has grown it into a thriving enterprise that is having a big impact on the haircare sector.
Where is You Go Natural Now?
By offering a variety of items that meet the demands of those with limited time and money to spend to their hair care routines, You Go Natural has revolutionised the hair accessory market. The company’s product line includes a range of headgear choices for both men and women, including headbands, headwraps, turbans and durags, all of which are made to be practical and fashionable.
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The usage of satin lining, which is excellent for textured hair, is one of the items’ unique selling points. Artificial satin is more breathable and less work to maintain than natural fibres like silk, which can combine with dead skin cells and hair remnants. This makes it a great option for hair accessories that need to be cleaned and maintained on a regular basis. You Go Natural’s growth was aided by Brand Foundry Ventures and three additional investors who provided a $2,000,000 seed funding round.
The large investment has allowed the business to develop and broaden its cutting-edge product lines in the haircare sector. Glossy, Essence, Women’s Health, and Allure all covered the brand. The company offers a variety of products at various pricing points for both men and women. The Ribbed V2 Halo Turban ($35), which is available in Oat, Java, and Avocado colours, is part of the Men’s Spring line. The ribbed buns, which cost $35, are part of the Women’s Spring collection.
Other items for guys include guys’s Open T-shirt Turbans for $35, Active Halo Turbans for $38, Velvet Halo Turbans for $40, and others. T-shirt buns are priced at $35, Onyx Swim Turban at $48, Knotted Headband at $15, Satin Puff Pull (Set of 3) at $30, and more items are available for women. Customers of the brand can purchase the item via Amazon or their official website.
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